Akshaya Tritiya to be celebrated on Friday

Thiruvananthapuram: With gold emerging as one of the top investment avenues, prominent jewellers are offering discounts on the yellow metal to tap the buying rush on Akshaya Tritiya on Friday. This day is considered to be auspicious according to Hindu calendar for gems and jewellery buying

.

In a step towards this, Reliance Jewels announced ‘Double Gold Rate Protection’, wherein its customers can pre-book jewellery and fix their gold rate as protection against price increase. If the gold rate on Akshaya Tritiya is lower than the booking rate the difference is returned to customers.

Last year, Akshaya Tritiya was on May 16 and the gold price on May 17 was `18,265 per ten grams. This year, as on May 4, the cost is `22,265 per ten grams.

According to Hindu mythology it’s believed that it was on the day of Akshaya Tritiya that the Treta Yuga commenced and the holy river Ganges descended to the earth from heaven.

Akshaya Tritiya is also traditionally revered to as the birthday of Parasurama, the sixth incarnation of Lord Vishnu. Malayalis have a special berth for Parasurama as it’s believed that it was he who created Kerala by reclaiming sea.